In contemporary times, to meet the trends and the entertainment aura in the music industry, most musicians tend to associate with managers who contribute to their craft by investing more time in leveraging their brand equity to create revenue streams and deliberate partnerships

Due to the musician’s day-to-day and long-term activities that are numerous and varied, it may be complex and stressful for them to focus on these administrative and partnership works while doing music.

Joining me in the discussion focusingon Artiste Management aremy young, vibrant, and beautiful Gentlemen MohammedMuhi-Deen Yakubu also known as BABY BASH is the Manager of the Label Name STRONG EMPIRE in Ghana and DJ PRINCE BABA is from the Label and Management SOUNDHITZ TV in Nigeria.
In this interview, our guests will share with us the strategic roles and key professional relationships Artiste Managers play in the labels of musicians and how their roles cannot be overemphasized in ensuring brand influence and advanced placement of musicians on platforms that can accelerate their career.